Analysis of the effects of 3D Time Digital Magazine

Daimler-Chrysler produced a 4 Pages advertising supplement which was included in an extra edition of Time Digital Magazine. On the front of the advertising there was attached a 3d lens print. The image was a Daimler-Chrysler PT Cruiser with animation effect.

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resultater av en undersökning gjort av tidningen Market Watch

To evaluate the added value of the lens printing compared with the corresponding advertising supplement without lens printing. The following questions were asked:

  1. How much time devoted reader to the front of the lens print?
  2. How much time was devoted to the remainder of the advertisement, 3 pages
    First exposure - 378% greater attention than in the control ad (without lens printing)
  3. The tests showed that the reader were strongly affected when looking at the lens printed ad.
  4. The subjects spent an average 378% longer time on the ad with the lens printing compared with the usual 2D printing the first time they saw the ad.
  5. With the lens printing the readers devoted 211% more time on the rest of the ad.

Lens printing increases the value of ads & DM dramatically!